The Smiley Face was designed by Harvey Ball in 1963, and for commercial purposes, the rights to the Smiley trademark are owned by the Smiley Company. SmileyWorld Ltd, in London, creates or approves all the Smiley products sold in countries where it holds the trademark, and in 1997 Smiley World attempted to acquire trademark rights in the United States – and ran into Wal-Mart, who had been using the face for years. In June 2010, Wal-Mart and the Smiley Company settled – but it...
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