Downtown Deco (25 images)

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The Eastern Columbia Building – now the Eastern Columbia Lofts – designed by Claud Beelman – South Broadway at Ninth in the Broadway Theater District downtown – opened on September 12, 1930 as the new headquarters for the Eastern Outfitting Company and the Columbia Outfitting Company, a chain of stores founded by Adolph Sieroty. At the time of construction, the City of Los Angeles enforced a height limit of 150 feet, but the decorative clock tower was granted an...
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